Firefighter Challenge Logo Design

A long-time client of ours asked The Sutter Group to develop a logo for the 17th Annual Firefighter Combat Challenge. Unfortunately, we had almost no time to do it, but TSG also likes to be challenged. So, in less than a day, here’s what I created. Since Freemont Street in Las Vegas was going to be the location for the event, I designed a logo based on gambling tools of the trade —  dice, cards, even a roulette wheel. The lion is symbolic not only of the fearless, king-of-the-jungle qualities required of those who want to be professional firefighters, but also one of the event’s principal sponsors, Lion Apparel. We are proud that this logo embellished T-Shirts worn by all of the contestants in the challenge.

Want to see what a Firefighter Combat Challenge is all about? Check out this link:

2007 Firefighter Challenge You Tube Video

by John Sutter

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Millennium Challenge Corporation Debuts New Logo Designed by The Sutter Group

Millennium Challenge Corporation [MCC] unveiled a new logo on Sept. 10, 2008 as part of their efforts to raise awareness of the global fight against poverty and U.S. Government efforts to provide sustainable, long-term solutions for the world’s poor.

About MCC’s New Logo

MCC’s new logo, a star formed in the classic shape of those on the American flag, is an emblem of the partnership and progress that this innovative way of delivering foreign assistance is bringing to some of the world’s poorest countries.

The logo contains sweeping stripes of red and white, symbolic of roads or fields that are part of many MCC programs, as well as three stars representing the principles of aid with accountability, country ownership and partnership, and results-based assistance that define MCC’s cooperation with countries across the globe.

The new logo is energetic, giving a sense of forward motion and progress, of long-term and sustainable economic growth, and of the partnership that takes place when two countries work together through Millennium Challenge Corporation programs.

Why A New Logo?

MCC developed this new logo after feedback from Congress, partners in the field, and other stakeholders called for a clearer visual connection to the MCC’s programs and the people of the United States.

The MCC star will replace the current logo, which will be retained as the official “seal” of the organization.  MCC will gradually replace the logos in order to minimize costs and ensure responsible use of graphic, web-based and other communications products.

About Millenium Challenge Corporation:

The Millennium Challenge Corporation, a U.S. government agency designed to work with developing countries, is based on the principle that aid is most effective when it reinforces sound political, economic, and social policies that promote poverty reduction through economic growth. For more information about MCC, visit www.mcc.gov.

About The Sutter Group:

The Sutter Group is an integrated marketing communications company with a 20-year history of business success based in Lanham, MD, a suburb of Washington, D.C. The Sutter Group features a full complement of key staff with web and print graphic design/production expertise.

TSG “technogenic creativity” has proven indispensible to many groups, professional organizations and destinations in guiding communications, marketing, events and conferences, publications, and strategic planning for a full spectrum of messaging and media. Our layered expertise in each “element” of creative communications comes together to inform everything we do, producing results from solutions with memorable character, impact and distinction.

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Phone: 202/521-3850

Contact: .(JavaScript must be enabled to view this email address), President, The Sutter Group
Phone: 301/459-5445

by Garret Ohm

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The Kaleidoscopic Reality of Web2.0

Over the last year, you have undoubtedly been drummed over the head with the terms Web2.0 and social networking. Against this incessant drumbeat, the picture presented is too often a jumbled, fractious mosaic of largely unfamiliar elements. Learned “technologistas” get it, but there is much lost in translation, especially when it comes to putting pie-in-the-sky principles into practice. For those who have questions, I have great news to share—you have a “Rosetta Stone” in TSG.

Indeed, as many of you are members of my personal LinkedIn network (and if you are one of the holdouts, the invitation is renewed), you may have ventured to the TSG website once or twice in the past few months to sneak a peek at the fruits of our new, highly-extensible, open source-based publishing platform. As always, the devil is in the details, and in our own interest, the details are clearly akin to the cobbler’s kid’s shoes. But our captive cadre of industrious elves finally cleared the testing bench and left a shiny launch button for me to depress, and “wham-O!” The Sutter Group2.0 is not just for insiders anymore.

So I invite you to visit, or revisit, our newly-minted, dynamic content example of what is possible with a little creativity, a lot of strategy, and a whole host of Lilliputian conscripts. At the core of our new presence is the utility of content beyond the visual presentation. While the drumbeats are hawking the necessity of Web2.0 transformations solely on the basis of social networking merits and the new eyes it can deliver, we think they miss the forest for the trees. The underpinnings of such successes are far more versatile than leveraging friend-of-a-friend endorsements and “network net worth”. As creative operators for over two decades, we see dimensions and possibilities far beyond “who-knows-who” and “he said, she said” towards the impact your messages and content will have on your sales, your reputation, your brand and your overall business success.

“Creativity is a lot like looking at the world through a kaleidoscope,” observes Rosabeth Moss Kanter. “You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.” Effective leaders, she says, are able to “shake up their thinking as though their brains are kaleidoscopes, permitting an array of different patterns out of the same bits of reality.”[1]

Come see us again, or .(JavaScript must be enabled to view this email address) to come see you. Let’s shake it up, look through your kaleidoscope together, and translate your scattered options into structured successes.

by Karen Sutter

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