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Monday Marketing Link Love 3.12
Today I'm starting a new, semi-regular feature here on the TSG blog called Monday Marketing Link Love. These posts will be aimed squarely at marketing directors, CMOs, marketing VPs, and communications professionals who are looking to stay up on the latest marketing trends, tactics, resources, etc., and they'll feature several of the marketing links that we here at The Sutter Group have come across the previous week that think you shouldn't miss. Each week we'll hand pick a few essential clicks and give you a short description of what you'll find. Without further ado, here's the 3.12.2010 edition:
Printfriendly - Printfriendly is a site that allows you to turn any webpage into a printer-friendly page, nearly instantly saving paper, time and ink. Not only that, but it first gives you a "preview" option which allows you to delet the sections of the page you don't want to print. Want to check out what this blog looks like using Printfriendly? Click here. Foursquare is coming out with new tools for businesses - This is a link to a recent New York Times article discussing the location-aware social network, Foursquare, and their recent announcement that they'd be releasing a whole host of tools designed to allow businesses to get more out of their service. If you're a marketer in a business that likes visitors, you need to read this. The future of display projectors - If you're in a business that needs to make a strong visual impact at a trade show, event or perhaps even in a retail setting, Heliodisplay might be worth a look. This is a technology that actually projects hologram-like images into thin air. Better yet, the technology allows people to interact with the light displays. It's not cheap, but it's incredibly cool. Screenjelly - Screenjelly is another amazing web-based tool that we love. It allows you to record what's going on right on your screen, add your voice/narration, and share the recording with your peers through various social networks. It's great for recording software tips, instructions on how to do something online, or to share online visual information in a more comprehensive way. Non-profs need to get on the social media train - Here's a recent ClickZ article that talks about the use of social media in non-profits. It includes the results of a study that notes that 88% of non-profits are experimenting with social media, but only 51% are using it regularly for business. The study finds that the overwhelming majority of non-profit marketers struggle to share the value with their peers. The article gives marketers some tips on how to justify engaging with your constituents through social media to your peers and higher-ups.
Obviously we think these links are amazing and worthy of sharing, so by all means, use the share button at the bottom of this blog post to share this post with your social networks. That way, we can all have a little Monday Marketing Link Love.
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Starbucks Doesn’t Deliver. Just Plug and Pour.
If you're using social media and specifically Twitter, chances are you've heard one of the people you follow on any giving morning Tweeting something along the lines of, "I'm soooooooo tired this morning. I wish Starbucks delivered." While there are no plans to change their business model to include delivery, they did recently prove that they've been listening to their customers by responding with a Tweet with a link to this image:
We've written quite a lot about how powerful social media can be as a tool to engage with your audience in meaningful ways, and this is a classic example of how it can be done right. By listening to their loving customers and responding personally in a creative and playful way, Starbucks has really shown that they take their customers wants and needs into consideration, even if they can't directly satisfy them. Plus, they reaped the benefit of the tons of buzz this promotion created.
Well played, @starbucks, well played!
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The Coolest iPad App Yet
Not long ago, we wrote a blog post about the future of publishing, based on a Sports Illustrated concept for a tablet-based magazine. Since then, the iPad has arrived, and technology-forward companies are working hard to develop applications that utilize these technologies and devices. Here's one from the folks at Wired Magazine. It's so much more than just a digital version of the print magazine. It includes embedded video, linking to the web and more. I can't wait to see this thing in real life! We really think this is going to be a game changer in magazine publishing.
What do you think? Are you ready?
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