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You’ve seen QR codes on movie posters, on ketchup bottles, and even in some really outside-the-box settings, but is UK-based Blippar about to make them a thing of the past?

Augmented reality tools like Blippar allow users to interact with smart tags - images, barcodes, text, video, etc. – through an app on their device to create a highly interactive media experience. If their showreel is any indication, Blippar present businesses with an intriguing tool that has an extremely high creative ceiling. Blippar even eliminates the major technical issues of QR codes - including difficulty scanning in poor light and at angles.

While I think that Blippar adds a welcome dynamic to the marketing landscape, QR’s have enormous value and we’re only seeing the beginning of their potential. Since QR codes link directly to a destination - contact information, product catalogue, web page, etc. - they can cut to the chase and deliver an on-the-go audience a much quicker call to action than Blippar. QR codes are immediately recognizable amongst smartphone users, and when a good designer gets their hands on them, QR codes can be a very cool canvas.

If QR codes are presented creatively and with a clear intention for users, they can be an extremely effective, trackable campaign for businesses. That’s where we come in.