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Groupon-Like Functionality for Facebook
If you're in the business of selling a product or service online in large quantities, according to Mashable there's a new Facebook application coming online that allows brands to attach Groupon-like promotions to their page. These promotions allow brands to offer a discounted product or service, but only if the amount of people that sign up for the deal hits a critical mass.
The app, Group Deals, was created by Wildfire Interactive, and allows users to set the value of the deal, define the threshold needed to activate it and link it to their e-commerce system through their own pre-defined discount codes. It also allows brands to define deal terms and conditions and customize the appearance of the page using CSS. I haven't seen it in action, but it looks amazing in theory and concept.
Apps tied in to Facebook automatically have a massive, well defined user base of 500,000,000, and the connectivity via the Facebook Open Graph allows for relatively effortless viral promotions. It's the first really legitimate shot at widespread sales via social media. There's also a really great opportunity to see some creative campaigns from major brands that are focused on promoting sales directly through these Group Buys.
Image courtesy of Mashable
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Monday Marketing Link Love 5.17
Howdy. It's Monday, and you know what that means: More linkalicious goodness from our Monday Morning Link Love feature. Prepare yourself for linkage:
AdAge says UGC has jumped the shark: A few years ago, the industry was abuzz with the user generated content phenomenon. Brands far and wide were flocking to the tactic that asked ordinary customers to create advertising for a brand. The whole premise was to get consumers intimately involved with a brand, but there's one main problem: It's been done to death. Twitter Demographics: If you're like us, research and statistics make you happy. Here's some new information about Twitter (and other social/digital mediums) usage and trends. It's sure to help you find your optimal communication strategy. Share.Files.Fast: The cloud computing movement is awesome, and CloudApp is yet another reason why. If you're looking for an easy way to share files with the click, drag and drop, you've found it. Seriously, it's that easy. Drag a file to your menubar and CloudApp automatically populates your clipboard with a URL that points to that file. Share the link anywhere! Twitter Business Center is Coming: As you read this very blog post, Twitter is preparing to beta test some new features that will make it an even more viable business communication tool. Mashable got the scoop and included some juicy screenshots for your viewing pleasure. Overreliance on social media will damage your brand: Those of you that are frequent readers of this blog know that we feel that social media isn't the magic marketing bullet. Sure, it can be a powerful tactic, but social media can't function to replace all other forms of marketing and advertising. This recent AdAge post makes the case for using social media the way it should be used (in moderation).
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Monday Marketing Link Love 5.3
Happy Monday. It's time for the latest installment of Monday Marketing Link Love, a post filled to the brim with several the latest thought provoking marketing-related links. Let's get to it:
Steve Jobs says Flash is obsolete: Every Apple fan's favorite head honcho makes the case for why the world should be moving past Flash and getting on board with new technologies like HTML5, CSS and Javascript. We think Flash still certainly has a place (not as an intro to your website!) but he makes a compelling argument. Groupon is revolutionizing the deal: We love the idea of Groupon, a web-based service that allows local retailers to get incredible deals in front of gobs of people. Don't get us wrong, this service can really help you move some product (or service), but one of the biggest reasons we love it is its ability to provide a massive boost in awareness for a brand. Email ROI slipping, but wait, there's more: It's true, the DMA put out its new economic impact survey, which detailed email marketing's slip in ROI, but what my misleading title doesn't tell you is that it's still wiping the floor with all other mediums. This article is definitely worth the read for EVERY marketer. Facebook "likes" mean more than traffic: Last MMLL we told you about how Facebook is revolutionizing the web by rolling out new developer tools that will help developers create sites that function in a much more social manner. So what does this mean for your business? Find out some of the key implications here. Using location to increase engagement: By now you've heard plenty about businesses using social media to engage with their consumers, but several forward-thinking organizations are using location-based services to take it to the next level. Sometimes seeing technology in action is the best way to understand it, so enjoy this article about how the National Wildlife Federation is creating change with location-based technology platforms.
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Be Branded, But Be Responsible
Check out this terrific green hat! Now, you're probably thinking, "That's a white hat!" And you're right...but it's also green. This Coca-Cola rPET Hat is made from six recycled plastic Coke bottles, and it's as handsome as it is environmentally responsible.
rPET stands for recycled PET (Polyethylene Terephthalete) which is a member of the polyester family. The difference is that a PET bottle is molded and polyester is a fabric, but their underlying chemistry is the same. The advantage of these products is that they are environmentally friendly and sustainable because they're reusing what might otherwise end up in a landfill. The Science Channel has a great video on the process of taking plastic bottles and turning them into polyester. You can check it out HERE.
To learn more about getting your own custom rPET hats or tote bags for your next event or giveaway, contact me at karen at sutter-group dot com.
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Monday Marketing Link Love 4.5
It's time for another edition of Monday Marketing Link Love, a place where we share some of our favorite links from the past week or so with our marketing friends. Let's get right to it, shall we?
Adobe Kuler: Whether you're picking a color palette for a new retail store, a new brochure or the colors that will represent your brand, Kuler's got you covered. It's a free web-based application that helps you generate color themes that work together. Facebook's New Developer Tools: Facebook looks set to debut some new developer tools that will allow web developers (like us) to make non-Facebook websites behave more like Facebook pages (i.e. Become a Fan, "Like.") People Buy More From Brands They Follow: You've heard it's true, but now you get to see actual statistical research that proves it's so. There's lots of good insight here, including how Twitter throttles Facebook in terms of brand loyalty. Mashable's Twitter Lists: Twitter changed the game when they introduced Twitter Lists, which allow users to create segmented lists of the people they follow. Now, Mashable has gone and done it again. If you're looking to find and target a specific segment of the population on Twitter, this is most definitely the place to do it.
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