TSG creates premium wbt for premium automaker

Audi of America recently engaged TSG to create a new version of the existing Audi Brand Orientation Web-based training (WBT) module used to familiarize new Audi employees with the brand. Working with Audi Academy staff and subject matter experts, we analyzed the existing course to determine ways to better present the content, user interface and navigation of the module. Once the strategic and basic content development was in place, we developed a design template that, when combined with the revised content and new digital assets, much more closely represented the Audi core brand values of Sporty, Progressive and Sophisticated.

Our solution incorporates advanced functionality including voiceover narration, video and Flash-based games to help users retain and recall information as well as streamlined navigation, bookmarking functionality, SCORM compliance and a post-training evaluation. The result is an effective WBT that speaks to the Audi brand and ensures that the deep knowledge of the brand is easily transferred from employee to customer. Here's a few screenshots of the final product:

We are excited to be underway with our second WBT project for Audi, creating a module for Audi TDI® and Alternative Fuels training. Stay tuned for more details.

by Garret Ohm

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Central Penn site up in an instant (almost)

Our friends at Central Penn Health & Fitness came to us recently with a challenge: Launch a website for the newly remodeled club in a week or less. Oh, and can you develop a new visual brand identity for us while you're at it?

Our team accepted the challenge and recently launched a great temporary landing page for the 40,000 square foot Harrisburg, Pennsylvania club. The site establishes a fresh, new visual brand identity reflective of the personality of the club and includes a revamped logo that preserves some of the existing equity the brand had accumulated throughout the years. While the site is simple and will be fully developed into a robust, dynamic and information-rich site in time, this temporary landing page succinctly makes the case for Central Penn as one of the area's premiere health and aquatic centers, and invites interested visitors to sign up for a free 3-day "wellness pass" by completing a form that further qualifies prospects for Central Penn membership staff.

Visit the site HERE, and stay tuned for more great work from The Sutter Group on behalf of Central Penn Health & Fitness.

by Garret Ohm

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TSG Twitter Profile: “Beautiful & Unique”

At The Sutter Group, we certainly know the importance of a properly branded social media presence, both in terms of the messages that are being communicated as well as the design aesthetic. That's why we were so pleased when while browsing an article titled "50 Beautiful & Unique Twitter Designs," we noticed that we had made the list at #11.

The list, compiled by Six Revisions, a weblog that provides practical, useful information for the modern standards-compliant web designer and developer, is billed as a "look at some impressive Twitter profile designs that stand out from the micro-blogging site's millions of users."

Feel free to browse the link and check out some of the other great designs, and check out our Twitter profile for yourself at http://www.twitter.com/suttergroup (make sure you're following us!). And as always, if you are looking for help making sure all your marketing channels are properly branded and on-message (even social media), please don't hesitate to contact me - garret[at]sutter-group[dot]com.

by Garret Ohm

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TSG Sponsors CRTC Mini-Golf Event

The Sutter Group is excited to announce that we have recently signed on to be a “Birdie” sponsor for the inaugural Chesapeake Regional Tech Council Mini Golf Mixer to be held on August 19th at Arundel Golf Park near the BWI Airport. The event, which is chaired by our own Garret Ohm and supported by creative from The Sutter Group, will feature food, drinks, fun, competition and the area’s best tech industry networking. Details of the event can be found HERE.

We hope you’ll join us there. Sign up at the event page on the CRTC website, and be sure to follow all the chatter on Twitter via the page we designed HERE.

by Garret Ohm

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TSG Brings Bioscience Brand To Life

We're happy to be finishing up a new integrated marketing communications exercise for ReGenX, a Washington, DC-based bioscience startup. ReGenX is a biologics company focused on the development of gene therapy as a platform for advancing human health. (Read more about biologics HERE)

The company produces a type of proprietary viral vector, which is a microscopic tool that molecular biologists use to transfer different kinds of genetic material into cells. This transfer allows for advances in biotherapeautics, drug discovery, vaccines, target identification and target validation. These are all REALLY important things for fighting disease.

Our goal for ReGenX was two-fold: First, we wanted to clearly establish ReGenX as a reputable player in the cellular biology space. We accomplished this by crafting a brand identity that established credibility and clearly spoke to the company's purpose and service offerings, in addition to linking the company to technological developments from the University of Pennsylvania and a team of well-respected scientific advisors.



We also wanted to create a range of consistent, polished marketing materials that makes it easy for cellular biologists to understand ReGenX's product offerings and provide a clear path to purchase. One of the key tools we created was http://www.regenxbio.com. Clean design, simple navigation and well-organized content converge to allow users to easily find their desired information and the integration of a NetSuite enabled form allows them to easily request a quote.






We're extremely proud of the work we've done for ReGenX and look forward to continuing to support them. Interested in finding out how we can help you craft a new brand from scratch or reenergize an existing brand? We'd love to talk.

by Garret Ohm

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