Published on July 23rd, 2009

A Simple Rule About Brands

I was reading an email from HARO’s Peter Shankman recently, and he wrote something I thought was worth passing along because it very closely echoes what we preach here at The Sutter Group. Here's what Peter wrote:

“Simple rule: Your brand is more than just your logo or website. It’s the core, the essence, the soul of your company and it’s the main story you want to tell to the world. You have to know what that brand story is so that you can communicate it to the world with your logo, your website, your business card, your [physical environment] — EVERYTHING. Branding does not have to be a months-long engagement that costs tens of thousands of dollars. If people think about brand the right way and stay true to that story across everything, their marketing investments will yield great, targeted results.”

Amen. If your brand development and marketing firm is telling you that they can create a brand for you, they’re misguided. Truthfully, YOU create the brand, and as your marketing partner we work with you to uncover and enhance that story and tell people about it. Need some help with this process? We're glad to help! Give us a shout HERE.

And if you haven’t signed up for Peter’s service, go do it now. You’ll be glad you did.

by Garret Ohm

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