Help Haiti

We've been watching the developments over in Haiti in light of this week's tragic earthquake and have been compelled to do our part to help in any way we can. You can see a full list of organizations you can help support HERE, but we wanted to highlight a few creative ways we found that folks are raising money and awareness for the cause. One one the best was the Red Cross's use of mobile giving, which to date has raised over $10,000,000 in increments of $10. Within hours of the disaster, the Red Cross had set up a system whereby donors could text the word "Haiti" to 90999 and a donation of $10 would automatically be given to Haitian relief efforts. The technology made the process seamless and the word spread like wildfire through social media channels as well as in traditional media.

One of the other more creative support mechanisms I've seen was passed along by our friends at BFFB. It's a website called Avatar for Haiti, and it's based on the premise of donating the price you'd pay to go see the film (again) in theaters to relief efforts instead (UNICEF). It's not that they're encouraging people not to see Avatar. They're just saying that if you've already seen it and are thinking about going again, maybe you can donate that money instead--and they're giving you an easy, seamless way to do it. Pretty creative, and impressive that they responded so quickly with the idea and the development of the site!

by Garret Ohm

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