TSG Tapped To Develop Website Requirements and Design For MAIF

The Sutter Group, a full-service marketing communications agency offering advertising, interactive and marketing solutions, today announced that it has added the Maryland Auto Insurance Fund (MAIF) to its client roster.

The firm will be responsible for a top-to-bottom redesign of the MAIF corporate website at http://www.emaif.com. The goal of the new site is to greatly improve the overall user experience and add additional functionality and content.

In order to deliver a site that meets the requirements, The Sutter Group will meet with and interview a number of key internal and external stakeholders to determine the necessary scope and software requirements to produce a site that is in line with the organization’s needs. The firm will then work with MAIF to develop an information architecture and wireframes that provide a much-improved online experience. Upon completion of that crucial step, Sutter will develop an entirely new user interface design that defines the look and feel for the new site. MAIF’s in-house technology department will handle final production of the site.

“We feel great about our partnership with The Sutter Group to develop a completely new MAIF site,” says Cindy Warkentin, CIO at MAIF.  “The new site promises to make it easier for thousands of Marylanders to get educated about coverage and to get insured.”

“It’s exciting for us to be able to tackle the challenge of developing a new website for MAIF because it allows us to flex our creative and strategic muscles as they relate to delivering a powerful online user experience” commented Karen Sutter, founder and president of The Sutter Group. “We’re thankful that they’ve placed their trust in us and look forward to delivering a state-of-the-art website.”

About The Sutter Group
The Sutter Group is a 21 year-old full-service marketing communications agency headquartered between Baltimore and Washington, DC in Lanham, Maryland. The firm blends large-agency technology bandwidth and boutique studio design talent to produce creative communications solutions that deliver proven results.  The Sutter Group offers all elements of marketing communications services including: branding and marketing strategy, advertising, corporate identity, e-learning, direct marketing, special events, viral marketing, graphic design and Website and interactive design. The firm is a WBENC certified Women’s Business Enterprise, a certified Maryland minority business enterprise and is on several AIMS GSA schedules. For more information visit www.sutter-group.com.

 

About MAIF
MAIF was created in 1972 by the Maryland State Legislature to provide automobile liability insurance for residents of the State of Maryland who are unable to obtain it elsewhere in the private insurance market. MAIF is an independent agency of the State of Maryland, and as such, reports directly to the Governor and is responsible to the Maryland State Legislature.

by Garret Ohm

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