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Grab What’s Yours…
Ok, so you’re not participating in social media. Despite all the articles written about why you should join the conversation, you’ve decided it’s not for you – at least for now. We get that, and promise not to judge.
But if we can offer you one piece of advice, it’s that you go grab your name (or your company’s name) on all of the social media sites, just in case you decide you want to participate in the future. Doing this will ensure that nobody with the same name is able to grab it before you—or even worse—before your competitors grab your name and start to use it to promote their own business…that’s exactly what happened to our friends over at Elevation Burger, a fantastic organic burger concept based right here in the Washington, DC area. They’re in the process of talking with lawyers and representatives from Twitter to get it resolved, but it sure ain’t pretty!
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