Land Rover University

Land Rover LR3 Launch Event Branding

Challenge: Create the logo, theme and all collateral for the LR3 launch event.

Solution: As the site of the 2003 Training Launch of the Land Rover LR3, LRU chose Le Chateau Montebello in Quebec, Canada. Since Quebec is a French province, we offered several themes with a French flavor that could be easily understood by the largely English-speaking intended audience. As it was a “northern adventure”, we showed the LR3 silhouetted against the Laurentian Mountains in which much of the off-road training was done. This logo graced all the printed materials, was sandblasted on outdoor signage, large‑format printed on indoor and wayfaring signage, embroidered on driving instructor apparel, and made into enamel pins as participant gifts.

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