Land Rover University

LR3 Aventure Nordique Signage

Challenge: Because the launch of the LR3 was held on the sprawling acreage of Le Chateau Montebello in Quebec, Canada, the Sutter Group was challenged to create signage that would direct participants to classroom instruction on-site and at remote locations in the Laurentian Mountains surrounding the resort. The signage also had to complement the resort’s own signage.

Solution: TSG created sandblasted cedar signage hung on 4×4 posts and painted to complement the resort’s lodgepole pine construction. It blended well with the resort’s signage yet was distinct enough to direct participants to their classes. The signage also had to be durable enough to withstand Canadian Fall and Winter for eleven weeks.

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