Aston-Martin Jaguar Land Rover

Jaguar X-Factor Invitation

Challenge: Jaguar asked The Sutter Group to create an invitation that was to be sent to its dealers inviting them to attend X‑Type sales training at venues throughout the country.

Solution: The cover of the invitation is the actual engine block of the X‑Type, die-cut into the shape of an “X”. The square invitations were sent out in black envelopes. Signage, name badges and lanyards, and padfolios were also created using the X-Factor logo created for this event.

• 
• 
• 
•