Land Rover North America

BOLD MY10 Identity

Challenge: Create a combination dealer training and consumer event for the Land Rover 2010MY “On the Road” Launch.

Solution: Since 2001, TSG has handled all of the training launches for Land Rover University which were usually held at 5-star resorts. Given the downturn in the Automotive Industry in 2010, TSG was challenged to an on-the-road version for this year’s reveal of its four models. We created the theme and logo for BOLD 2010, designed and printed combined training and event announcements, email blasts, a dealer registration website, roll-up displays, staff apparel, participant gifts such as hats, commemorative pins, notebooks and pens, even custom license plates. All materials had to be delivered every two weeks to various drop off points to the 10 teams of trainers traveling to over 200 dealers across the U.S. and Canada over a ten-week period. TSG also created an online consumer door prize registration page with accompanying POS signage for the consumer event held at the end of each day’s sales training at the dealership. Even the vehicles that were driven to each training event were body-wrap decaled with the BOLD 2010 theme.

• 
• 
• 
•