Land Rover University
Ready. Set. LR2 Logo Design
Challenge: In 2007, Land Rover introduced the LR2, a smaller version of the LR3, at a training launch in Ojai, California. The Sutter Group was asked to create the brand for the LR2 Launch.
Solution: TSG developed the theme and logo that was used on announcements, collateral, the interactive training (also created by Sutter), signage and apparel. The result was Ready. Set. LR2. Registration for this event was quickly filled and produced the best training results to date.
