Land Rover University
One Idea. Two Stories. Training Class
Challenge: For Land Rover’s 2005 launch of the Range Rover and the All New Range Rover Sport at the Arizona Biltmore Phoenix, The Sutter Group was asked to provide clothing that would protect the instructors and participants during their outdoor activities and wayfaring signage that wouldn’t melt!
Solution: Because the event was to be held in the heat of summer, Sutter sourced all of the staff clothing from extreme sports apparel companies, providing moisture wicking, sunblocking and vented clothing perfect for 120° days in the shade. For this outdoor training activity, participants are surrounding a “cutaway” of a Range Rover chassis. Look closely and you’ll notice the instructor is wearing one of our logoed shirts and he looks pretty “cool”. One of the trainees is also modeling his TSG-designed ID badge and lanyard.
