Land Rover University

Sands of Adventure Launch Event

Challenge: Design in a day — well, three days.

Solution: On a Friday afternoon The Sutter Group was asked to develop the theme for Land Rover University’s Freelander launch at the Hyatt Lake Las Vegas.  We had photos, fonts and graphic elements overnighted to us by the hotel’s agency and by Monday morning delivered the 2001 launch event announcement. We later provided signage, apparel, room gifts and training materials. By the end of the 11-week launch event, TSG developed the Freelander 360° post-event training CD, a virtual tour of the vehicle with descriptions accessed by mousing over a fully rotational Freelander. This event marked the beginning of a seven-year plus relationship between Land Rover North America and The Sutter Group.

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