Land Rover University

Team Presentation Training CD

Challenge: Provide a post-training program to follow the successful training launch of the LR2 in 2006.

Solution: Following the new LR2 interactive training we developed, TSG was asked to create a post-training program we called the Land Rover Team Presentation. This CD contained training for all of the current models, as well as high-quality electronic versions of vehicle manuals, selling guides and brochures which could be printed on demand. Also included on the CD were all of the current TV advertising. Adding visual interest to the CD, TSG added a 3D animated Rhino who walks in on the home page, eats a daisy and even falls asleep if no one touches the keyboard for at least a minute. The Sutter Group designed and produced the CDs and packaging, and handled the fulfillment.

See it on the web

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