Land Rover University

2009 Retailer Learning Kit Fulfillment Materials

Challenge: Break away from the traditional PowerPoint, paper-driven training for Land Rover University training launches.

Solution: This alternative to Land Rover University’s Distance Learning Program to train its Sales Guides incorporates animation and narration using a Flash-based interactive training CD which would be presented by the marketing managers for each region. The Sutter Group created the training program, produced the CDs, printed CD cases and handled all of the fulfillment. In addition to the CDs, The Sutter Group provided a Trainer’s Guide and created appropriate promotional items using the LRU logo that the Sutter Group designed years ago.

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