Land Rover

Land Rover LR3 2008 Pocket Facts

Challenge: Develop training tools for Land Rover Sales Guides for easy reference.

Solution: TSG developed the Pocket Facts as a quick reference tool for Sales Guides to use when fielding questions regarding Land Rovers versus the competition’s similar models. Each year, The Sutter Group, in coordination with Land Rover Model Managers, creates a comparison chart of standard and optional features that, at a glance, gives readers “what they get for their dollars”. TSG handles the writing, design, production, fulfillment and mailing, which includes assembling them into Sutter designed “PEAKS” Action Planners, custom dayrunners given to sales guides who complete certain training courses.

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