True Lemon

True Lemon Social Media

Challenge: Use word-of-mouth marketing techniques and social media technology to help a little-known consumer products company develop a massive fan base.

Solution: The Sutter Group worked to create a branded social media presence through Twitter and Facebook that was designed to appeal to the brand’s target audience. In addition, we worked with them to monitor the blogosphere for opportunities to raise awareness about the product as well as to stimulate trial of the product.

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