The Sutter Group

Sutter Halloween E-Card

Challenge: Create an email self-promotional campaign to be sent to customers and prospects that would be fun, memorable and actually looked for when holiday times roll around.

Solution: Not to be lost in the clutter of holiday greeting cards, tins of popcorn and candy, TSG, formerly Sutter Design, sends an e-card for each of the major holidays. These games are sent out as a link on a customized email blast that we are able to track as to opens, click through rates, even forward to a friend frequency. 2004’s halloween card was a play on the old Frankenstein movies and uses a subtle audio reference to emphasize our interactive ability.

See it on the web

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