Make sure the edge of everyone’s seat can take the prolonged stress.

“People’s number one fear is public speaking; number two is death,” Jerry Seinfeld once quipped. “This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Relax. Exhale. Breathe deep. Telling it like it is, or how it ought to be, shouldn’t be an exercise in avoiding the worst — it should be a celebration of discovering the best. TSG designers inject interest and excitement into the most challenging material, to energize and engage your audience. Once you get started, they’ll lean in. Just remember to leave space in front for the mosh pit.