Challenge
Provide Land Rover retailers with a custom platform to promote and provide details for their special events, and also an RSVP database to capture attendee information.
Solution
TSG developed a series of microsite templates that can be downloaded and customized for each individual Land Rover event. Retailers can pick from a series of images to use as a backdrop, depending on the theme of the event. The sites were built using Flash with XML driven content and allow the retailers to input event specifics and descriptions, as well as publish the sites on their using a custom event URL. The sites include registration/RSVP capability and Google Maps integration for customers needing directions to the event. Retailers are given access to the RSVP database, which can be exported to Excel as needed.
