Challenge
Generate buzz around the launch of a brand new, state-of-the-art website for Television's Original Automotive Magazine.
Solution
In addition to designing and developing the new MotorWeek website, The Sutter Group was also asked to help define a launch strategy to get MotorWeek fans engaged with the brand as it entered its 30th Season on the air. We developed a marketing strategy that aimed to not only engage with existing fans, but also find new fans that weren't familiar with the show. Our strategy focused on email and social media marketing to draw people to the site. We even sweetened the deal by allowing visitors to vote for their favorite of four new possible T-shirt designs (which we also came up with). The results were outstanding with thousands of eyeballs visiting the new MotorWeek site as well as a 10% increase in Facebook fans and a 25% increase in Twitter followers - in just 30 days.
