Challenge
Develop an anniversary logo that pays homage to 20 years of chip innovation by Rt. 11 Potato Chips.
Solution
Having long been fans of their hand made potato chip goodness, we were thrilled when they gave us an opportunity to develop concepts for a brand mark that would commemorate their 20th Anniversary in 2012. A little background: Rt. 11 makes amazing potato chips. They’re the anti-Lays. Their chips are hand made in small batches by actual human beings in a little factory out in the Shenandoah Valley of Virginia. We LOVE their chips, and we knew this mark had to be pretty special, but also needed to reflect the personality of their chips and the culture of their company.
TSG produced a variety of designs that incorporated elements of the classic Rt. 11 look, but that drew attention to 20 years of all natural, hand made, honest-to-goodness chipping. The results were various delicious identities that incorporated the natural honesty theme along with twenty years of making exceptionally tasty chips.
