Best Fonts for Website, Landing Page, Email Design

When creating marketing collateral, selecting appropriate fonts is an essential aspect of effective design. Fonts can impact readability, user experience, and even the overall perception of your brand. In this article, we’ll provide tips on selecting the best fonts for use on web pages, landing pages, and emails.


White Letter A

First, it’s essential to choose a typeface that’s commonly available to ensure that your intended fonts are displayed as chosen and any substitute fonts required will be similar alternatives. Long-time Creative Director, John Cassella recommends using standard web-safe fonts for your email blast, which are cross-platform fonts that increase the likelihood of proper rendering across different operating systems and browsers.

Some commonly used web-safe fonts include:

  • Verdana, Geneva, sans-serif
  • Georgia, Times New Roman, Times, serif
  • Courier New, Courier, monospace
  • Arial, Helvetica, sans-serif
  • Tahoma, Geneva, sans-serif
  • Trebuchet MS, Arial, Helvetica, sans-serif
  • Arial Black, Gadget, sans-serif
  • Times New Roman, Times, serif
  • Palatino Linotype, Book Antiqua, Palatino, serif
  • Lucida Sans Unicode, Lucida Grande, sans-serif
  • MS Serif, New York, serif
  • Lucida Console, Monaco, monospace
  • Comic Sans MS, cursive (use at your own peril)

In addition to web-safe fonts, you can also use Google Fonts, which offers a vast selection of free fonts for web design. Some popular Google Fonts include:

  • Open Sans
  • Roboto
  • Montserrat
  • Poppins
  • Lato
  • Vollkorn
  • Abril Fatface
  • Ubuntu
  • PT Sans + PT Serif
  • Old Standard TT
  • Droid Sans

When designing emails, it’s essential to find a webfont that translates well and is approved by your art director. In doubt, it’s recommended to use simpler fonts. A study on fonts seen online revealed that Verdana at 10 points is the easiest on the eyes.

For consistency, try to use the same font or at least the same typeface across all your platforms. This ensures that your design is cohesive, and your brand message is consistent.

When combining fonts, it’s recommended to use a serif font for headings and a sans-serif font for body text. This contrast helps establish visual hierarchy and makes the content more scannable.

In conclusion, selecting appropriate fonts for web design is crucial to create effective marketing collateral. By using commonly available web-safe fonts or Google Fonts, you can ensure that your intended fonts will be displayed correctly across different operating systems and browsers. Combining fonts effectively can establish visual hierarchy and improve the overall readability of your content.