Firefighter Challenge Logo Design


A long-time client of ours asked The Sutter Group to develop a logo for the 17th Annual Firefighter Combat Challenge. Unfortunately, we had almost no time to do it, but TSG also likes to be challenged. So, in less than a day, here’s what we created. Since Freemont Street in Las Vegas was going to be the location for the event, we designed a logo based on gambling tools of the trade – dice, cards, even a roulette wheel. The lion is symbolic not only of the fearless, king-of-the-jungle qualities required of those who want to be professional firefighters, but also one of the event’s principal sponsors, Lion Apparel. We are proud that this logo embellished T-Shirts worn by all of the contestants in the challenge.