In an already exaggerated and clever series, DDB New York’s “Yeah, That Kinda Rich” campaign for the New York Lottery has, once again, gone above and beyond. Not only have they created a custom typeface for a run of minimalistic posters that will have been featured across the city, but the typeface is made entirely out of cold, hard greenbacks.
How did DDB put the new font to use? Check out the results below:
Images courtesy of adeevee.