Marketing Obamacare

The rollout of the Affordable Healthcare Act may be off to a rocky start, but that hasn’t stopped two Colorado based organization, ProgressNow Colorado Education and Colorado Consumer Health Initiative, from doing their best to educate Americans about its benefits. Modeled after Goodby, Silverstein & Partners iconic 1993 “Got Milk?” campaign, the “Got Insurance?” campaign features humorous PSA’s about the benefits of getting covered and the risks involved with staying uninsured. The campaign, which had a budget of only $5,000 (with no federal or state funding), has garnered nationwide coverage. Our favorite? Well Ryan Gosling, of course.