Brand Strategy

Sutter Group delivers high-quality brand design with an eye for precision in its execution. Whether we create it from scratch or, take it and run with it, your branding is consistently impressive and memorable.

Our Branding Services Include:

How to develop a brand strategy

There is a secret

Just kidding. There’s no secret to brand strategy.

Unless it’s this: the better you know your market, the better you know your target audience, the easier it is to position yourself to give customers what they’re looking for.

Just like great design, brand strategy and development has its guiding principles.

  • Analyze your market
  • Get to know your customers
  • Give your customers what they want … and more
  • Track and evaluate your efforts

Brand strategy that works

You know your products and services inside and out. But keeping up with the marketplace may not be possible.

Also, it’s difficult to keep tabs on how all age groups will feel about your products and services. You might need to offer a variety of sales channels. You may even need to consider customizing what you do for different target audiences. All under one strong logo.

Here’s where solid brand strategy helps you the most.

We provide:

  • Market analysis
  • Research
  • Creative strategizing
  • Thorough planning
  • Tracking and evaluating

You may need more web content, or a different kind of Twitter presence. Maybe an eBook, possibly better search engine optimization. Perhaps you need to repurpose some existing video footage.

We enjoy our work, and we think you’ll enjoy working with us.

Our brand strategy translates to solid tools

Here’s a sampling of what we can help you with:

  • Logo design and style guides
  • Print and digital marketing design
  • Web design
  • Presentation design
  • Event support materials

How we make your phone ring

We don’t just provide great brand strategy, although it’s one of our favorite services. We help you decide whether branding, marketing, and other services are right for your business, your message, your audience, your budget.

We also help you:

  • Fine tune your target audience
  • Create messages that attract and keep your audience
  • Deliver those messages in ways that will get and keep your audience’s attention
  • Track and translate campaign metrics

Our strategy for marketing works, time and again. Because we deliver solutions that succeed for years to come.

Want your business to stand out? Call John Sutter at 301.459.5445 to talk about how we can help your company brand and market your products or services. We can get your audience to sit up and take notice — and action.

Our digital team delivers branding strategy for clients throughout Washington, D.C., Maryland, Virginia, and beyond.

branding government
logo design
marketing strategy design
logo design