Successful email and landing page design is one part message, one part design, and one part technology. It’s a recipe we’ve mastered.
As businesses and individuals access their email accounts at an increased rate every day, email campaigns and landing pages have become a valuable asset for companies and organizations to reach new prospects, engage with existing customers, and maintain the relationship between your organization and those with whom you have done business with in the past.
The backbone of good email design is a strong call to action. But what happens after a user engages with your email? Simply dumping the user on a generic contact page of your site can lead to a high bounce rate and missed conversions. By pairing email campaigns with custom landing pages that expand upon and clarify the call to action of the email, you keep potential clients engaged. A landing page can be tailored to appeal to a specific list segment, or even individual, and carries over the design ascetic from the email, ensuring a cohesive user experience.
Email and landing page design can be used to quickly spread the word about a special offer, an upcoming event, or a new product or service.
Cost-Effective Email and Landing Page Design
Designing a custom email and landing page doesn’t have to be an expensive endeavor. Once the templates have been designed and developed, they are a reusable tool that can be customized and used time and time again.
In addition to a cost-effective marketing solution, when businesses and organizations team up with Sutter Group, they get the added benefit of three decades worth of award-winning design and technological prowess.
Results Through Analytics
How can you know that your email marketing campaigns are successful? Using a series of metric-gathering mechanisms, SG can help you understand who’s receiving your message, how the recipients are interacting with the email, and who is being converted to a sale.
The addition of a landing page to an email marketing campaign allows us to gather even more granular insights. We believe that running your campaign through the metric gauntlet is paramount to a successful, cost-effective campaign. Without a mechanism in place to gather and review analytics, your email marketing campaign may be relegated to the dreaded spam folder.