Organized, Creative, Tech-Savvy…
…three words that begin to describe our approach to website design and development. If you don’t want your website to look like the same templates everyone else is using at the moment, you’ve come to the right place.
Sutter Group offers design and development services for mid- to large-sized websites — in addition to creating microsites.
Our team can build a completely new site, or create a new one and migrate the old one over. By providing top level customer service during and after website projects, our clients can stay focused on the business while we prioritize the details.
Design & Development Services Include:
- Information Architecture (IA)
- Content Structure
- User Experience Design (UX)
- Usability Analysis
- Mobile Responsive Design
- Content Management Systems (CMS)
- Plugin Integrations
When you create a website or interactive application, it’s critical to focus on the end user experience. Aesthetics are truly only half the battle.
Ultimately, a great user experience (UX or UE) is the only way to ensure that they get out of the experience what you had hoped so that your visitors come back often.
No matter what medium we’re working in, we always focus first on designing for the target audience. It’s as simple as putting ourselves in their shoes. Thinking intuitively about what the user needs to know, what information needs to be most readily available, and anticipating what the user will need to do next is what great UX is all about.
User experience is not just about your website — it applies to every customer-facing asset that you have. From tangible products to digital service interfaces, user experience contributes to the overall perception of your brand and can be a critical first step in building a lasting relationship with your customers.
A good user experience comes from understanding the mindset of your audience and those who will be interfacing with your product, brand or service on a regular basis. Teaming with an experienced partner makes all the difference.
Our approach to Information Architecture, web strategy and website design will begin with an assessment of the needs and business intent. Data gained from market research, which is also a service of Sutter Group, can be extremely helping during this phase of website creation.
The next step in our process will be to analyze the existing site content and provide a Content Gap Analysis, if necessary. It’s critical that we organize the content in a way that aligns with both business and customer intent.
We will convey this information visually with organizational flow charts highlighting the information relationships for each of the target customer segments.
At the completion of this process, Sutter Group provides recommendations for information hierarchy and site navigation. These recommendations will target customer experience, usability, and will improve navigation.
Our process for content strategy is a combination of website goals and business intent combined with target audience information and technology, as well as Search Engine Optimization.
Sutter Group will help you find the right Content Management System — one that fits your needs based on your project requirements. Our current experience includes a working knowledge of these CMS Platforms:
- Expression Engine
Sutter Group’s unique approach to each project build results in a website that ranks well, converts well, and offers a unique and engaging user experience.