Shape Shifting Brand Identities
Happy Monday, everyone. I was just wading through some emails and the latest edition of Co. Design Daily caught my eye. It was a feature about a new logo for PWC that isn’t static, but rather transforms based on the medium and application. It’s an interesting concept, and one that makes some sense in the digital/multimedia age, where animation and dynamic imagery can take shape. I think this is a trend worth exploring for some brands, particularly where energy and dynamicism are important values to communicate.
You can check out the article HERE.
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