The Evolution of Digital Advertising

The past few decades have been some of the most exciting times in the history of the marketing industry – particularly in the field of digital advertising. As we celebrate our 25th anniversary this year, we here at SG have been fortunate to recall the technological innovations that have shaped and rocked our business, our clients and the work we’ve produced. We remember buying our first Mac, designing our first website and planning our first mobile campaign.

It’s incredible how far “TheFacebook” has come since 2003, how much tablets have been ingrained in our world (and will continue to do so at an exponential rate), and how drastically websites have evolved (thankfully).

This infograpic from the folks at PointRoll offers the opportunity to take a second to reflect on how far we’ve come since ’87, and to cheer for that which we have to look forward to in the next 25 years.

evolution of digital advertising