How long can you go without checking your smartphone? ten minutes? An hour? A whole day (yeah right)? According to a recent study, it’s probably more like SIX minutes. In fact, the average person now checks their smartphone well over 100 times per day. Playing on those statistics, UNICEF recently launched a campaign challenging smartphone users to pause the obsession. For every ten minutes a smartphone user can go without checking their phone, UNICEF sponsor Giorgio Armani, will make a donation to provide one day of clean water for a child in need. In a marketing landscape where it’s challenging to even get attention, UNICEF has figured out a way to do one better; they’ve gotten users to think and act.
To learn more, visit: https://tap.unicefusa.org/