When it comes to design, what’s hot is always changing. Typography is an exciting element of design because the choice carries so much weight, and this year’s trends have been some of our favorites here at SG. Some trends don’t apply to everybody though; the hipster, cursive hand-drawn fonts might not be best for a large association or organization. Here’s our three favorite typography trends we saw in 2015 that would be appropriate for a big company looking to modernize their design.
#1. Stay Basic
It’s easy to get swept away by the huge range of font choices out there, but we’ve admired those designers who stick with the clean, sans serif font. It keeps the attention on the content and gives off a modern, credible look. Hey, look at Google. They just took advantage of this trend and changed their logo to align with it.
Give it a go with Raleway, a thin sans-serif font.
#2. Creative Photo Overlay
Tons of designers have started creating sites with the header and navigation bar laid out over a background photo. Most work best with a photo subtle enough to avoid distracting the eye from the text. Faded images or ones with lower contrast are your best bet. Using this trend is a great start to modernizing an outdated website while still staying sophisticated. Check out the site SG did for Windsor Foods as an example.
#3. Keep it Classy
Again, for larger associations and companies who don’t want to get too elaborate with their design choices, play it safe by using a simple, elegant font. While sans-serif fonts are extremely popular right now, there are plenty of modernized serif fonts for those who prefer that look. Notice the use of a serif font by The Guardian. The simple color palette complements the more embellished serif font.
In the end, though, think about who you’re talking to and the image you’re trying to portray with your brand. Doing so will make it that much easier to settle on a font.
Looking for font ideas for your email marketing campaigns or landing page? Gain some insights from a previous Sutter Group post that’s still very relevant!