Challenge
Create a new version of the Audi Brand Orientation web-based training (WBT) module used to familiarize new Audi employees with the brand.
Solution
Working with Audi Academy staff and subject matter experts, we analyzed the existing course to determine ways to better present the content, user interface and navigation of the module. Once the strategic content development was in place, we developed a design template that, when combined with the revised content and new digital assets, much more closely represented the Audi core brand values of Sporty, Progressive and Sophisticated.
Our solution incorporated advanced functionality, including Flash-based games to help users retain and recall information, as well as streamlined navigation, bookmarking functionality, SCORM compliance and a post-training evaluation. The result is an effective WBT that speaks to the Audi brand and ensures that the deep knowledge of the brand is easily transferred from employee to customer.
