Land Rover “DiG” Event Support

land rover training design


Support Land Rover University as they launched a training event focused on immersing their employees in the Land Rover brand.


Land Rover first asked if we had any ideas for how to build and manage a portal that was an improvement upon how they currently registered their employees for this brand training. The registration site needed to not only be cost-effective, but also simple for retailers to use and easy for Land Rover University to manage. Sutter Group identified Eventbrite as a cost-efficient tool with the ideal mix of functionality and customization capabilities, making it the ideal solution for an online portal for the Dipped in Green training.

We started by setting up the portal for the multi-day training, which allowed for custom fields for Land Rover employees to gather additional necessary information such as shirt sizes and transportation preferences. Having these details in advance helped the event get off to the smoothest start possible. SG then worked to create custom graphics for the site that fit with the Dipped in Green event identity and still worked with the Land Rover corporate identity guidelines. Once tested and launched, Land Rover employees were notified that registration was available via a branded HTML email and were able to easily select from multiple dates to attend. In addition to creating and supporting the digital portal, SG designed and provided custom t-shirts specifically for the event.

Land Rover Dipped in Green Tee