All Work
Website Development
Website Development
The Brief
America's most-watched automotive TV series needed a digital presence to match its legacy.
The Challenge
MotorWeek's existing website was outdated in both design and technology. The user experience needed improvement, and the site had to be optimized for modern devices and platforms. Critically, the site had to manage and display a vast archive of video content, car reviews, and media assets, all while preserving the brand identity its loyal audience had trusted for years.
Our Approach
Sutter Group approached the redesign with three priorities: a modern, responsive interface capable of surfacing MotorWeek's extensive video archive; an intuitive CMS so the editorial team could publish independently without technical bottlenecks; and targeted SEO improvements to grow organic discovery. The result was a cleaner, faster site that preserved the brand's authoritative voice and delivered a dramatically better experience for viewers. We've continued to partner with MotorWeek to keep it evolving.
MotorWeek is a beloved automotive television series produced by Maryland Public Television, delivering in-depth car reviews, automotive news, and related content to car enthusiasts across the country. As the digital landscape evolved, MotorWeek recognized the need to upgrade its online presence to better serve its audience and stay competitive. Sutter Group delivered a comprehensive redesign and redevelopment that modernized the site while honoring the legacy of one of America's most trusted automotive programs.
Color Palette
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MotorWeek Red
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Carbon
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White
Typefaces
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Body / UI
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