Successful email marketing is one part message, one part design, and one part technology. It’s a recipe we’ve mastered.
As businesses and individuals access their email accounts at an increased rate every day, email marketing has become an incredibly valuable asset for marketers to reach new prospects, engage existing clients, and re-spark the relationship between your firm and those who you have done business with in the past. Sutter Group can help integrate your email marketing campaign into your overarching marketing plan as a cost-effective way of engaging your audience, as well as gathering valuable insights about their likelihood of further engaging your business or company. Email marketing can be used to quickly spread the word about a special offer, an upcoming event, or critical information about your brand — such as offering a new product or service.
Cost-Effective Email Marketing Campaigns
Building a custom email marketing campaign doesn’t have to be an expensive endeavor. Unlike print, once the email template has been designed and developed, it’s a reusable tool that our clients use time and time again to promote their brand, share their latest news, and continue to bring in new prospects.
On top of a cost-effective marketing solution, when businesses and organizations team with the Sutter Group, they also get the benefit of three decades worth of award-winning design and technological prowess. Digital design and technology help create an interactive marketing asset, and when done through email, you’re putting your messaging information into your audience’s hands instantaneously.
Driving Email Marketing Results Through Analytics
How can you know that our email marketing campaigns are successful? Using a series of metric-gathering mechanisms, SG can help you understand who’s receiving your message, how the recipients are interacting with the email, and who is being converted to a sale. We believe that running your campaign through the metric gauntlet is paramount to a successful, cost-effective campaign. Without a mechanism in place to gather and review analytics, your email marketing campaign may be relegated to the dreaded spam folder.
We use a number of tools to help gather and analyze email marketing campaign results to create an effective pool of data that your sales and marketing team can use to help you continue to build your business and generate new leads.