Pictures tell a thousand words
Digital video production does what no other medium can do: tell a story in exactly the same way every single time.
Video improves communication and saves money for companies nationwide. Companies that need to instruct, educate, or persuade their audiences.
With the right messages, a video (or series of videos) can roll together the wisdom of your salespeople, trainers, and educators into one bright package that can be used for years.
Just how powerful is digital video production?
The power of video itself hasn’t changed much over the years, whether analog or digital. Companies have always sought out videos with high production value to get their messages and information to the right audiences.
Great video has always been able to:
- Explain complex topics in a compelling way
- Place an audience on a kind of “story roller coaster” that keeps their attention throughout
- Show instead of tell
The big news is: Digital video production has more venues than ever before, and they’re only increasing in number. Digital video can:
- Attract new web leads and increase conversions
- Draw audiences via social media
- Improve your website’s search engine ranking
- Update and build trust in your brand
In short, digital video is possibly the most important thing you can add to your website this year.
Also, as you add video to your library, we can help you repurpose it for a variety of venues and future productions.
What kind of video do you need?
Not sure what kind of video will work best for your organization? We’ll explore the options and help determine what kind of video will give the best results for your organization.
Here’s a sampling of what we can help you with:
- Ad banners
- Buzz reels
- Corporate presentations
- Demo reels
- Education, including compliance testing
- Landing page videos
- Trade show presentations
How does digital video production work?
The production of digital video works much like any video or film production. We work from script to screen with your subject matter experts on:
- Concept development
- Talent booking
- Sound effects, music, and sound design
- Special effects
- Animation and motion graphics
- Optimizing and using the right host for your video
One advantage of today’s digital technology is that we can incorporate media assets from a variety of sources: older analog as well as different aspect ratios. Your digital videos can also benefit from photographs, scanned documents, and other visuals. We’ll make sure you have the rights to use visuals in your possession, and we’ll make sure any visuals we recommend are also rights cleared or in the public domain.
Making your video is an experience we think you’ll really enjoy
When it’s complete, we can help you select the right host (e.g., Vimeo or YouTube) for this and other videos.
Some clients like us to help them organize their digital video and photography library. We’re happy to provide this service, because it ensures we know the full extent of your media assets. With this knowledge, we can help you repurpose footage for use in future projects.
How we make your phone ring
We don’t just provide great digital video production, although video is one of our favorite services. We help you decide whether video production and other services are right for your business, your message, your audience, your budget.
We also help you:
- Fine tune your target audience
- Create messages that attract and keep your audience
- Deliver those messages in ways that will get and keep your audience’s attention
- Track and translate campaign metrics
Our strategy for marketing works, time and again. Because we deliver solutions that succeed for years to come.
Want your business to stand out? Call John Sutter at 301.459.5445 to talk about how we can help your company brand and market your products or services. We can get your audience to sit up and take notice — and action.
Our Digital Alchemy team delivers animation and motion graphics for clients throughout Washington, D.C., Maryland, Virginia, and beyond.