Personalization is probably the hottest trend for marketing this year.
For consistency, try to use the same font across each platform.
Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast adweek.it/1MSinzn
Google revamps Contacts with new design, integrates emails and meetings omkt.co/AADeFM via @thenextweb
Meet the Guy Who Runs the TSA's Instagram Account omkt.co/AADdJ3
How to avoid New Year's resolutions: omkt.co/AACqC1