Interactive Game Development
It is our belief that the best interactive marketing tools result from a comprehensive, strategic and methodical process that goes well beyond a simple development exercise. We call that process Comprehensive Interactive Development. Our solutions ensure that each interactive game we develop properly uses the concepts, narratives, and activities needed to communicate the right messages about your brand or organization.
Our development process for interactive game projects is aligned with the ADDIE model of instructional design. The sequence of events in this model is Analysis, Design, Development, Implementation, and Evaluation. Sutter Group starts with the assessment of what is needed, designs and develops a program to match those learning objectives, implements the project, and evaluates the effectiveness of the game to ensure the results parallel the intended goals and needs.
Although the “official” evaluation of the project occurs at the end of the process, every step incorporates its own internal evaluation, whereby SG solicits feedback and suggestions. Using this model, we are able to deliver a comprehensive training solution customized for your specific needs.