Content Marketing

Content Marketing Services

Sutter Group offers the industry’s best content marketing planning, coordination, creation and maintenance. With so many moving pieces, it’s critical to have well-researched content to invest in, and then have the assurance that an expert team is publishing it to the right audiences at the right time. In addition to our strategy services, we offer high-quality content in multiple formats for optimum success:

Content Strategy

  • Content Road Map: We spell out goals for the content, connecting them to marketing and business objectives.
  • Keyword Research: Identifies potential topics, themes and phrases for use in your content.
  • Target Audience Personas: Used to make sure we’re creating content that your current and/or potential clients and customers want to read and share.
  • Custom Metrics: Used to track the performance of the content on a regular basis.

Content Calendar

  • One-year calendar broken down by frequency of content; includes types of content and when each should be published, as well as organic, paid and earned content.
  • Sample monthly calendar for one department (provided one quarter at a time) of planned content, with suggestions for which pieces of content to plug in and where.

Content Creation

SG can provide ongoing content creation services for your brand so that you never get lost in the noise. Our copywriters work directly alongside our strategic team to prepare and produce the best format for your message. We can create any or all of the following:

  • Blogs
  • Press Releases
  • Emails (Promotional)
  • Emails (Newsletter)
  • Infographics
  • “Bite-Sized” Graphics
  • White Papers
  • E-Books
  • Videos

Content Analysis

Before creating future content, Sutter Group tracks performance of previously published materials. Analyzing which pieces are outperforming others is a critical part of planning future content that your brand can be confident is worth the investment of your time and resources. We create regular analysis reports that chart the performance of pieces of content created and distributed on selected platforms, including any paid promotions.

Social Media Content

Successfully using social media accounts is a result of publishing “planned and unplanned” content. Using these platforms also requires a knowledge of how to incorporate paid promotions using the right content at the right time with the right budget. We will also track and analyze the content for the social media accounts according to its marketing objective. We can provide the following social media content services:

  • Social Media Presence and Policy
  • Planned Social Media Content
  • Follower Recommendations
  • Company Information/About Section
  • Content Analysis
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