Search Engine Optimization (SEO) is the reason why your website is, or isn’t, on the first page of Google search results.
This essential facet of digital marketing is the practice by which site owners and webmasters alter their website code and external influences to improve the ranking of their site on Google and other major search engine results pages.
The initial goal of these efforts was to increase traffic to websites; but, in 2016, SEO has evolved into a broader digital marketing practice, and now focuses on user experience, sales or business goals, website performance metrics, and much more.
SEO success really is the sum of all parts, including Technical SEO, Targeting, Content, UX and Links. That sum is different for every company, but SEO should be given a minimum of 6 months to a year to show traction. Sutter Group can work with your team to ensure your website is optimized for the best possible search results.
Content & On-Page Optimization
We will review your existing content and on-page optimization tactics, looking for technical issues that could prevent search engine indexation. We also review for content clarity, keyword usage and begin reviewing your wish list of key phrases. Among other areas reviewed are duplicate content, headline usage, image alt text, page titles, meta descriptions, content opportunities, blogging, and ranking baseline.
Technical SEO, Site Architecture and Accessibility
Site architecture, the logical order of pages on your site, is critical to SEO. Technical limitations and poor site architecture lead to wasting search engine resources, and not having content indexed. Sutter Group will review the following areas to ensure that your site is making the most of its SEO opportunities: hierarchy, pagination, breadcrumb navigation, HTML and XML sitemaps, navigation, canonicalization, redirects, error pages, and speed.
Search Engine authority metrics focus on links from external sites pointing to your website. A link is seen as a “vote of confidence”, a validation that your site is a trusted source. Modern link building is all about establishing a trusted brand, creating an unbelievably positive experience for customers, and offering great products, resources and services. SG will review your link profile, social sharing and following, and your structured data.
Reporting, Analytics and Conversion
Web analytics is critical to measuring the success of SEO, as well as analyzing site content to find which tactics work and which do not. During the technical audit, SG will review your analytics implementation to identify areas of improvement. We’ll look at code placement, reporting views, goal tracking and conversion optimization.
With You For the Long Haul
SEO is absolutely a continuous effort, with content marketing taking precedence once a site is “technically sound”. Also, consider the fact that your competitors are running SEO campaigns as well. What’s the next product or service you could be offering that also ranks well on Google? You need to be constantly building your site authority to own those opportunities. Sutter Group will be with you each step of the way to make sure your site reaches and maintains a high search ranking.