Creating Exceptional Collateral
When executed properly, good marketing collateral gives businesses an incalculable edge over the competition. It helps provide for a happy and easy customer experience, and projects an image of growth and modernity.
Sutter Group can use existing copy, or help draft new content. We adhere to existing brand style guides to create the look and feel of internally-produced pieces.
SG can help by creating…
Sales Presentations – Capture your prospect’s attention and help close the sale with powerful sales presentations designed to be viewed on any tablet device or in print. Our professionally-designed presentations can be custom or we can create templates for your teams to use.
Brochures and Product Data Sheets – A great brochure is worth its weight in gold. We can create highly-engaging printed brochures and/or brochures in PDF format that can be posted on your website for download or emailed directly to potential customers.
Infographics – Data and information can often overwhelm, even when it’s meant to help a buyer make decisions. Infographics are a great tool to visually convey information in a simple, customer-friendly manner, without causing a headache. We can design fun, engaging infographics that will reveal to customers the key information they need to make a decision.
Newsletters/White Papers – Newsletters and white papers provide an opportunity to inform your customer base and prospective customers of your opinions on a wide variety of matters. By engaging prospects and customers in such conversations, you can increase your selling time and accelerate selling success.
Email Blasts – Now that many companies have abandoned direct mail in favor of digital marketing, we can help leverage email effectively to give your business a leg up on the competition.
Case Studies – These can be critical when acquiring new clients, and should include one from each vertical your brand would like to service.
Industry Reports – Sutter Group can turn your Industry Reports into attractive “link bait” that will work to increase your brand awareness and establish thought leadership in the industry.
eBooks – Sutter Group can repurpose your best content, create additional design elements and make eBooks that are highly sharable.
The SG team understands and applies the true fundamentals of marketing to every piece of collateral we produce. We effectively merge aesthetic appeal with tangible messaging to maximize customer impact. Using this blend of strategy, copywriting, and graphic design, we produce results that exceed expectations.