Augmented Reality

Create an enhanced version of reality with breakthrough technology

Augmented Reality (AR) functions by enhancing one’s current perception of reality by imposing digital information on an image that is viewed on a device, such as a smartphone or tablet. Augmentation is conventionally live and in context with environmental elements.

AR can be used to explain complex products or services, or enhance an experience. Sutter Group has extensive experience in creative interactive marketing and engagement tools; augmented reality is a modern, exciting solution for the unique challenges that some companies face.

For one of our clients, Marriott Aloft Hotels, they wanted an Augmented Reality App designed to support an in house promotion that showcases an annual music artist discovery competition, Project: Aloft Star. The competition, allowed bands a chance to win a once-in-a-lifetime prize that includes the chance to record at the legendary Capitol Studios in Hollywood.

The AR app, named after the Aloft Star contest, features a musician’s van headed to Los Angeles, stopping at iconic spots in New York, Philadelphia, Asheville, New Orleans, Denver, and Austin.

The app is featured in Aloft Hotels restaurants and bars, where patrons can use a downloaded app to watch it. Users can point their mobile devices at featured cocktail set on top of a coaster to view the augmented reality display.

Another client, Mine Safety Appliance (MSA), one of the World’s premier safety equipment manufacturers, released their latest innovation, the ALTAIR 2X Gas Detector, a revolutionary product that significantly increases safety when it comes to gas detection in mines. With the new product being the first of its kind, MSA wanted to create an engaging, interactive way of demonstrating just how the ALTAIR 2X Gas Detector functions.

Using the Unity game engine, SG designed a custom augmented reality app featuring a 3D model of the ALTAIR 2X Gas Detector. To explore the Detector’s different elements and functions, a user opens the app on their Apple/Android device, points it at the ALTAIR 2X device, and up comes a 3D model. Users can zoom, rotate, open the device to see its internal components, and click each part for function and product details. Linked through the different components are videos, purchasing specs, and more.

Marriott Augmented Reality App shown on iphone
Marriott app screenshot – Aloft van passing New York City
Mariott Augmented Reality app – screenshot of van passing Hollywood
Marriott Augmented Reality App shown on iPhoneX
MSA augmented reality app – "It's What's Inside That Counts" screenshot on tablet
MSA The Sarety Company AltAir 2x Augmented Reality App
MSA Altair 2x Mobile App User Interface shown on tablet