Online & Digital Marketing Services

Grasp of social media strategy and execution

Social media is now the most common form of digital marketing. It’s extremely important to have a thorough understanding of the most widely used platforms (like Facebook, Twitter, Linkedin, etc.) and their available tools. However, it’s even more important to know how to use these tools to achieve the results you want.

We’ve expanded our social media knowledge just as quickly as the platforms have evolved. Sure, we can create custom Facebook graphics and Twitter backgrounds, but we also have the capability to create a custom and successful interactive user experience with our extensive knowledge of social media tools. Campaigns can be run completely through Facebook, and engaging with fans, when done properly, can result in a huge amount of exposure for your brand and the chance to easily interact with your target audience. 

Email marketing experts

Email campaigns can combine traditional and digital marketing, and with our high-quality design capabilities, the message will be presented in an attractive and clear way every time. We work in whatever capacity best meets your needs as a client. For example, if you’re looking for a template design that can easily be customized by your organization for any email, we can design a custom template that looks great no matter what email service provider you choose. 

Perhaps you want us to create an individual email with content for a one-time event or announcement—we’ll make it memorable. Or do you need a full-blown e-mail marketing campaign spanning a few months handled from start to finish? We'd be happy to work with you!

Email marketing is one of our biggest strengths, and with TSG behind your design and content, your email will never be sent straight to the trash or spam folder. We also provide email distribution and segmentation services so your emails always reach the right audience – we can make your next email marketing effort a huge success.

Search engine marketing (SEO)

In our years of working in the digital marketing industry, we’ve found the old adage, “If you build it, they will come” does NOT apply on the web. A targeted search engine marketing (SEM) program is essential for most businesses looking to pull highly qualified prospective clients or customers to their site. From more complicated tactics such as pay-per-click (PPC) ad campaigns and analytics to something as simple as optimizing your website content, we have resources in place to help you drive people to your site.

Despite a core focus on designing and developing pixel-perfect, user-friendly websites, we have the ability to assemble a team that can work to implement SEO/PPC strategies. Your organization will have a comprehensive team working to ensure every part of your site is not only designed to be engaging and but to also bring in as much traffic as possible. 

Mobile devices to engage consumers

Smartphones are quickly becoming an area where consumers expect to be able to interact with the brands they love. As a business, it’s essential to consider how and why a consumer might want to interact with your brand on the mobile web.

One area to consider is development of mobile applications. Developing apps directly related to your organization can help boost sales, engage your target audience and increase exposure of your organization when consumers are on the go. We can help your organization design and develop a successful app (or series of applications) that achieves a variety of objectives. From games to comparison apps to pricing to GPS-integrated tools, there’s nothing we love more than finding ways to use mobile marketing technology to enhance our clients’ marketing programs.

QR codes are another way to utilize the power of the smartphone and are a great way to combine traditional and digital marketing. By scanning a QR with their mobile device, users are directed to a site, app, digital coupon, contact form, document or VCard—the possibilities are nearly limitless. We’ve been busy exploring and writing about the use of QR Codes in some recent campaigns that we'd be happy to talk to you about. 

Bringing Your Digital Marketing Campaign Together

In a successful Internet marketing campaign, all of these pieces fit together seamlessly—they have to look the same, sound the same and work together with one another to be effective. Thankfully, we pride ourselves on being able to look at “the big picture”. Your email campaign, social media presence, digital ads, mobile apps and any other digital marketing tactic will all work harmoniously to flawlessly represent your brand identity. We strongly believe the best way to do this is to start from the foundation with a concerted digital marketing. We love having the opportunity to create a digital marketing plan to outline strategy and provide a guide for successful execution.

Monitoring and reputation management

Just as important as speaking to your audience is listening. By truly listening to your target audience, you’ll gain valuable knowledge and insights that can help you craft future messaging and campaigns. TSG has extensive experience with strategies and platforms that allow us to do this efficiently and allows our clients to be proactive, rather than reactive.

Successful Digital Marketing Campaigns from TSG

MotorWeek Site Launch & Digital Marketing

As television’s original automotive news magazine, MotorWeek needed a website and social media presence that did their reputation justice, and gave fans hoping to receive their content digitally a way to do so. In addition to designing and developing a site that did just that, we were tasked with developing a digital marketing campaign to coincide with the site launch. The site launch was a huge success and all of the pieces of the digital marketing campaign TSG created have worked together perfectly to create excitement around the launch of their new site. Learn more about our digital marketing work with MotorWeek. 

True Lemon Social Media & Digital Marketing

True Lemon needed to turn their little-known product into a product with a massive fan base. We knew the recipe was word-of-mouth and the mechanism was social media. We developed custom, branded Facebook and Twitter pages for True Lemon and provided content strategies that greatly increased their fan base, interaction and engagement. See more details on our True Lemon digital marketing work.

Contact TSG today for the best digital marketing services in Maryland, Washington, DC and Virginia!