Design the graphical user interface for the newest addition to NADA Used Car Guide’s suite of mobile products: NADA MobileValues.
NADA MarketValues is a native application designed for iOS (and soon for Android) that provides NADA Used Car Guide’s clients the ability to access essential vehicle values directly on their smartphones and tablets. Having developed the basic app functionality in-house, NADA turned to SG to develop the graphical user interface to not only improve user experience but also to ensure the app was aesthetically pleasing and brand-compliant.
To create the graphics, SG’s design and interactive team worked hand-in-hand to anticipate the user’s habits and thought processes, and provide design that enabled users to find what they were looking for quickly and efficiently. To achieve this, our teams planned every single element from the opening screen to the buttons and menus and every detail in between including icons, shadows and colors. Since we’re a creative agency at heart, we know that thoughtful design augments usability, so we used our strength to deliver design that gave users confidence in the brand’s ability to provide the best data possible.