Just because you’re doing content marketing doesn’t mean you’re doing effective content marketing. This form of marketing requires time and money so it’s important for companies to invest in it with confidence. Understanding where to integrate your content, how to improve it, and how to efficiently track it is the only way to become a better content marketer. Knowing these things will also help you make a strong case for content marketing to an old-school C-suite.
Content marketing is about creating content that helps and/or entertains your audience, creates a trust relationship with your visitors and enhances your brand.
Join us as we discuss:
- The value and reach of content marketing
- Content types – and the pros, cons and appropriate format of each
- Aligning your content with the appropriate outlet
- Integrating content into existing marketing, communication and content creation workflows
- Identifying your content marketing strategy – and how to evaluate success.
Rebecca Lombardo, Director of Marketing & Business Development, The Sutter Group
Rebecca designs and drives the marketing of SG. With 13 years of magazine experience, she enjoys helping companies market themselves online in a more editorial way. Responsible for disrupting traditional thinking and inspiring new ideas that deepen brand retention, Rebecca works with existing and potential clients to keep them on the cutting edge of digital marketing and design services via the loyal account managers inside Sutter Group. She keeps the creative bar high and the attention focused on the end-user. Rebecca has helped start-ups like TaxiFareFinder.com and Spahub.com, as well as established brands like PEZ, with their Public Relations, Content and Social Media marketing.
Vermont Avenue NW, Suite 500, Washington, DC
Tuesday, September 15, 2015. The event begins at 6:30 with networking, drinks and appetizers. Presentations start at 7pm.